Friday, June 26, 2009

Going Digital to get the Green

Well, the new Cowboys Stadium is making a lot of news articles recently. More and more, it seems there is something new the Cowboys are trying to make money. Barrons' story discusses how Cisco was hired to do wiring in the new stadium, to prepare the stadium for "21st century sports technology," whatever that means...

Anyway, the thought is that the Cowboys will start shooting their own game footage, and be able to sell their camera angles to American broadcasting companies, or sell the footage to new markets in Mexico and Latin America. Apparently, the idea behind this is to go after completely new and untouched streams of revenue...

Times are a changin'

Article Link: Barrons.com

1 comment:

  1. Well, you can only sell so many post-game Tony Romo towels I guess.

    Oh, the growing competition for content. Necessity is the mother of invention. I suppose Jerry is looking to brand his 'Boys as "The Americas' Team".

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